Marketing Strategy

Marketing a business or product today is extremely difficult as the marketplace is becoming increasingly fragmented. Customers’ eyes are being drawn to a million and one different media vehicles, and what’s worse is that consumers’ attention span is shrinking to that of a gnat’s. To really make an impact with your target market you need to know how, where, and when to strike. We understand today’s evolving marketing mix and have the business intelligence to help you develop a marketing strategy that is right on target.

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Competitive Analysis

Knowing how you rank against the competition allows you to see opportunities and advantages.

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Organic Search Marketing

There are many tactics for getting ranked by search engines, but it takes insight to really get their attention.

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Social Strategy

Sure you’re on Facebook, Twitter, Instagram, and Pinterest, but are you using them effectively or wasting time and money?

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Paid Advertising

Paid advertising can be a powerful tool … if you know how to use it. Don’t pour money down the drain. We can help you focus efforts for better ROI.

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Better Insights.

We start every project by gathering as much relevant data as possible to help guide us in making decisions. That’s why our tagline is “Creative People. Smart Marketing.” Having reliable information on past performance allows us to create a strategic marketing plan that provides better insights into how to market to target audiences. Taking time on the front end to build a strong foundation for every project enables us to be better stewards of our clients’ investments and achieve greater results.

Deeper Analysis.

Most people get overwhelmed by numbers; but we love to crunch numbers all day long. To us a well-formulated line chart is as beautiful as the Mona Lisa. Why? Because we understand the power that comes from accurate statistics and analytics. We use the readily available Google Analytics combined with sophisticated proprietary software to analyze what’s going on with businesses. Then we go deeper by translating what those numbers mean and how you can use them to enhance your marketing efforts.

Targeted Campaigns.

Using the quality data from our initial analysis, we create targeted campaigns that capture consumers’ attention and drive action. Plus, we’re a one-stop-shop digital marketing agency. We can do it all, from concept creation to graphic design and programming, all the way through media placement. This is where two decades of marketing experience and being much larger than a one-man band comes in handy. We have the in-house talent and resources to produce just about anything needed for today’s marketplace.

Results Tracking.

Many digital marketing companies either don’t care or don’t know how to track the results of their work. However, we know this is a critical component of marketing. That’s why we strategically build in trackable measurements into every project. After all, what’s the point of creating a great marketing campaign if you can’t see the results? Knowing what worked well and what can be improved upon allows you to adjust as needed, preventing potential sales from going by the wayside.

Better Planning for Better Results

If you’re looking to get better results from your marketing efforts, then we can definitely help. We don’t make recommendations based on trendy fads. We leverage data and years of experience to provide you honest, critical insights. We paint a realistic picture for you and provide effective marketing strategies designed to grow your bottom line. Visit our portfolio to see how we’ve helped clients of all sizes in various industries.