Netafim

Netafim USA

Enhancing field productivity

Netafim manufactures innovative commercial irrigation products for water challenges in diverse applications ranging from landscape and turf to agriculture and wastewater. To help the company better serve its customers, we built a mobile app that can be used in the field – even without Internet connection – to identify the best products for specific projects. The goal was to enhance field productivity by putting key information at customers' fingertips.

Netafim backstory

The Backstory

Netafim is one of the largest international manufacturers of irrigation products for multiple industries ranging from agriculture to mining. The company was founded on creating innovative solutions to the world's most urgent water challenges. This ingenuity also spreads to its customer service. Netafim's landscape and turf product line is widely used by contractors for a variety of project types. The company previously developed a web calculator app to help customers determine which products were best suited for their specific build outs; however, the app was limited to desktop use.

Netafim's USA division asked us to develop a mobile app, turning the calculator into a valuable in-field tool for customers. We studied and reverse engineered the web app and successfully translated the functionality to a mobile platform.

Constructing the mobile solution required our graphic design team to create an intuitive user interface that is efficient and that maintains Netafim's brand image. The result is a thoughtfully designed app that adds value for Netafim's customers in utilizing the company's premier products.

Engineering for Mobile

We developed the app for both iOS and Android smartphone platforms, making it easily accessible to Netafim's diverse customer base. The design concept incorporated familiar imagery from the company's marketing materials to maintain brand consistency, and the color scheme used a modern palate that was mindful of readability. Touch buttons, sliders, and scrolling menus were implemented as much as possible rather than text fields to enhance usability.

Engineering for mobile
Netafim USA apps

Anticipating Future Needs

Anticipating that Netafim would add future products, we constructed a backend administrative portal that allows for easy updating of the app's calculating functions. Plus, the app was designed to check the host server for updates upon launch when an Internet signal is detected. This prevents device storage from being gobbled up while ensuring that customers always access the latest product recommendations.