We worked with the client to understand the inspiration for the product, their primary target audience, and the type of stores in which the shoes would be sold. Our design team immersed themselves in the project and created a spot-on logo for the fledgling shoe company. The end result is lighthearted logo that plays off of the product name yet still conveys quality and a modern fashion sense. We also designed business cards; a logo style guide; and the corporate stationery, including letterhead and envelope, to ensure that the newly formed company had all the proper communication pieces needed to conduct business.
As the product was something completely new to the market, we also provided tagline development services to create messaging that helps customers understand the product concept and gain credibility.