Pre K Scholars
Bringing a new product to market is no simple task, even if you have a revolutionary product with proven results; such was the case with Pre K Scholars. This incredible kindergarten readiness kit is filled with innovative tools and concepts to equip young children with necessary phonics skills to excel in their first year of school, but its sales were struggling due to its high purchase price.
We realized the potential of the program, and we were able to lower the price point by translating the program into digital format – making it more accessible to the target market. We created an SEO optimized web site, interactive DVD, and designed a four-in-one app featuring engaging phonics games based on the readiness kit's curriculum. Additionally, we created a trade show booth and marketing collateral to support the Pre K Scholars overall marketing strategy.